Auntie Anne’s offers store options that are flexible to a variety of venue types. This is why you’re likely to find our stores in malls, outlet centers, colleges and universities, transportation sites like airports and train stations, and non-traditional shopping and entertainment centers.
Not every location is ideal for our proven business model, however. We list below some of the factors that contribute to a great Auntie Anne’s location.
High pedestrian traffic areas are best.
- Traffic counts of 30 people every five minutes during off-peak hours.
- Traffic counts of 70 people every five minutes during lunch hours and from 6 to 8 p.m.
- Traffic counts of over 100 people every five minutes on weekends.
- We’re also interested in knowing about the number of annual visitors to a property where the store will be located.
Some key points for stores in shopping malls.
- Toward the center of the mall and on the most active level is preferred.
- Food courts will be considered, but only at the corner or entrance for the food court.
- Our better opportunities have a minimum of two anchors with sales exceeding $30 million each.
About the competition.
- If the property boasts a high traffic count, a location at the end of the center, or on another level, opposite the competition, will be considered.
- The percentage of food offerings versus other retailers should not exceed 20 percent.
- The sales figures of other food vendors should be considered.