It is not just a pretzel. It is Auntie Anne’s.
Ask for an opinion from anyone who has tasted an Auntie Anne’s Pretzel, and chances are you will hear the word “love.” They may mention their favorite pretzel flavor. “I just love their Cinnamon Sugar Pretzel!” is a typical response. As one consumer put it, “It's not just a pretzel. It’s Auntie Anne’s.”
As the world’s largest soft pretzel franchise, Auntie Anne’s stores can be found in malls, transportation sites, colleges and universities, and non-traditional shopping and entertainment centers around the globe.
Steady, Strong Growth Since 1988
Auntie Anne’s got its start in 1988, after Anne and Jonas Beiler ordered the wrong ingredients for the pretzels Anne sold at her farmer’s market stand in Downingtown, Pa. After being disappointed by the bland results, Anne took the advice of her husband and experimented with the recipe. The results were “pretzel perfect,” and Auntie Anne’s was born.
Auntie Anne’s first franchised location opened in 1989. The delicious, hand-rolled soft pretzels, coupled with a strong business model, propelled unit growth to nearly 1,000 stores in the company’s first two decades.
The Reasons They Love Us
Here is a little bit more on all of those different pretzel flavors loved by our “fans.” Along with our Original, Cinnamon Sugar, and Almond pretzels, Auntie Anne’s offers Pretzel Stix, which are convenient for on-the-go snacking and dipping.
The Pretzel Dog is another popular menu item and it is an example of Auntie Anne’s dedication to offering products that meet consumer demands. This light meal option features a Nathan’s Famous hot dog wrapped in Auntie Anne’s pretzel dough and baked to a golden brown. Through constant menu innovation, Auntie Anne’s continues to provide consumers diverse products with the goal of increasing sales and growing our brand.
This commitment to menu innovation especially applies internationally as, once a franchise partner gains a presence in a country, our Food Science and Technology team will work with that licensee to develop unique local flavors. For example, in Singapore Auntie Anne’s offers a seaweed-flavored pretzel, while in Saudi Arabia, guests can order a pretzel with dates.
All Auntie Anne’s products are served with “The Perfect Guarantee,” which simply states, “We guarantee you’ll love your pretzel or we’ll replace it with one that you do.”
Our Strength is Threefold
Auntie Anne’s prides itself on offering a delicious product and great customer service in a store that its owners and employees can be proud of. This is what we call the Threefold Philosophy, and it is a key to our success. Every Auntie Anne’s crewmember learns the importance of the Threefold Philosophy, which is to serve “Fresh, hot, golden brown soft pretzels with friendly, courteous service in a sparkling clean store.”
Leadership Change, Pretzel Perfect Purpose Remains Same
In 2005, Sam Beiler, a long-time company leader purchased Auntie Anne’s, Inc. from company founders Anne and Jonas Beiler. During his ownership, Sam steered the company through a major re-branding initiative designed to update the brand, keep it relevant to its loyal customers, and reach new consumers. He also instilled his vision for Auntie Anne’s to be innovative in all that it does, from its award-winning franchise system and international expansion model, to its new product advances and dedicated customer service focus for franchise partners.
In November 2010, Sam sold the company to FOCUS Brands®. Auntie Anne’s international efforts continue to experience momentum and benefits from multifaceted synergies as part of FOCUS Brands International Franchsing.