Our Pretzel Franchise History
Auntie Anne’s® got its start in 1988 when Anne Belier bought a stand in a Pennsylvania farmer’s market. After some experimentation, “Auntie” Anne created a hand-rolled soft pretzel recipe that customers quickly dubbed “better than the best you’ve ever tasted.” The popularity of Auntie Anne’s® pretzels grew first by word of mouth, and then through franchised store locations. Around the world, guests savor Auntie Anne’s® fresh, hot, golden-brown soft pretzels in malls, airports and travel centers, colleges and universities, Walmarts®, military bases, and entertainment centers.
“Auntie” Anne and Jonas Beiler bought a stand in a Downingtown, Pa., farmer’s market and began selling the same Original Pretzel and lemonade that everyone knows and loves today.
Auntie Anne’s Pretzel Franchise First Location
The start to our franchising really began when the first store opened at Saturday’s Market in Middletown, Pa.
We celebrated the 100th Auntie Anne’s®
store opening in Granite Run Mall, Media, Pa.
first travel location opened at Penn Station in New York City. The round-the-world tour that continues today began with the opening of a store in Jakarta, Indonesia.
“Auntie” Anne and Jonas Beiler, the company founders, sold Auntie Anne’s®
to fully devote themselves to their original vision of opening a family-counseling center.
Celebrated our worldwide grand opening at the 1,000th store in Fresno, Ca.
joined the FOCUS Brands portfolio.
Twenty-five years later and still growing, we rolled into food trucks and amusement parks.
The first store redesign in company history was revealed. Warmer tones, prominent brand messaging, and enhanced equipment are part of the new image.
Auntie Anne’s® introduces the “My Pretzel Perks” mobile loyalty app.
Continues growth into nontraditional venues including airports, travel plazas, convention centers, universities, and super-centers.
Accelerates menu innovation with new product launches and tests – makes Cheddar Stuffed Pretzel Nuggets a permanent menu item.